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Abu Bakr
Co-Founder @ Ethisol
MBA (Summa Cum Laude)
Digital Marketing Strategist

Hafiz Muhammad Abu Bakr

A results-driven digital marketing professional with over 4 years of experience with a strong academic background, including an MBA leading and founding Ethisol (Pvt) Limited, a prominent digital marketing agency. Recognized for exceptional leadership and strategy development, I have successfully managed diverse projects and built long-term relationships with clients across various industries. Skilled in leveraging data-driven marketing strategies to enhance brand loyalty and client ROI, I am now seeking to advance my expertise and contribute to innovative research in a PhD program in Marketing.

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About Me

Academic Excellence

My journey is marked by a strong academic foundation, having earned an MBA (Summa Cum Laude) and a BBA (Magna Cum Laude). With a commitment to ongoing learning, I am eager to pursue a PhD in Marketing to further explore innovative research and contribute to the field.

Community Engagement

Beyond business, I am passionate about giving back to the community. From educating students in digital marketing to leading charitable campaigns, my commitment to service is driven by a desire to make a meaningful impact on society, inspiring others to do the same.

Passion for Photography

Photography has been a significant part of my life, from winning first place in a college competition to exploring different cultures through my lens. This creative outlet helps me capture and appreciate the beauty in everyday moments, influencing my perspective and approach in both professional and personal life.

Entrepreneurial Journey

As the Co-Founder of Ethisol, I transformed a vision into a thriving digital marketing agency. This experience honed my leadership skills, taught me resilience, and instilled in me a deep understanding of business dynamics across various industries, including solar energy and cosmetics.

Personal Growth & Mentorship

My journey is also one of personal growth and continuous learning. I am dedicated to mentoring the next generation of leaders, sharing the lessons I’ve learned along the way, and fostering a culture of innovation, empathy, and excellence in everything I do.

Love for Traveling and Cultural Exploration

Traveling and immersing myself in different cultures have always been a passion. Whether exploring the vibrant markets of Lahore or experiencing new environments abroad, these experiences broaden my horizons, inspire my work, and enrich my understanding of global business and marketing trends.

What People Say

CV

4 Years of Experience

Academic Qualification

September 2023 – January 2025

Masters of Business Administration (MBA)

Bahria University, Lahore Campus

Percentage: 98%         CGPA: 3.95/4.00 (Summa Cum Laude)

October 2019 – July 2023

Bachelors of Business Administration (BBA)

University of Central Punjab, Lahore.

Percentage: 93.24%    CGPA: 3.75/4.00 (Magna Cum Laude)                 

August 2017 – September 2019

Intermediate, BISE Lahore

Punjab College

Percentage: 70.00%         GRADE: A 

September 2015 – July 2017

Matriculation, BISE Lahore

KIPS High School

Percentage: 86.27%    GRADE: A+

Standardized Test Scores

July 2024

Graduate Record Examination (GRE)

Educational Testing Service (ETS)

Verbal: 167/170                  (97th Percentile)

Quantitative: 167/170          (78th Percentile)

July 2024

TOEFL iBT

Educational Testing Service (ETS)

Reading:  28/30,    Listening: 29/30,   Speaking: 17/30    Writing:  26/30,          Total Score:   100/120

Professional Qualification & Certifications

January 2023 – Continue

Association of Chartered Certified Accountants (ACCA)

SKANS School of Accountancy.

Papers: 9/13 (Continue)

March 2020 – November 2022

Certified Financial & Management Advisor (CFMA)

The Society of Accounting Education (SOAE), Pakistan

Grade: Gold Medalist

July 2024

International Business Skills

Amsterdam University of Applied Sciences & Bahria University

Grade: Pass

August 2023

The Fundamentals of Digital Marketing

Google Digital Garage

Certificate ID: PY6 E4Y 884

March 2023

Microsoft Advertising Search Certification

Microsoft Advertising

Verification: https://www.credly.com/go/Rj3N4ks1

August 2022

Certification in Advance Google Analytics

Google Analytics Academy

Status: Expires Aug/2025      

August 2022

Google Analytics Individual Qualification

Google Skillshop

Completion ID: 122780118

May 2020

Professional Etiquette

Sylor.org

Certificate ID: 17661758

May 2020

Spreadsheets

Sylor.org

Certificate ID: 17495457

Academic Achievements and Awards

2023

Excellence performance as Vice President of sports Society

Bahria University

Certificate of Appreciation: Excellence performance as Vice President of sports Society, Sports week 2023.

2023

1st Position in Battle of Startups 2023

The University of Lahore

Certificate of Appreciation: Participated in Inter University Startup Competition and got 1st Position in Battle of Startups 2023. 

2022

Runner-Up Emporia-3 Business Idea Competition

University of Central Punjab

Certificate of Participation: Emporia-3 Business Idea Competition 2022 Participation at UCP.

2022

Organized The Event: FMCS Communication Carnival 2022

University of Central Punjab

Certificate of Appreciation: FMCS Communication Carnival 2022 for Organizing at UCP.

2020

Participated in Kinnaird Business Week International

Kinnaird College for Women University

Certificate of Appreciation: Kinnaird Business Week International 2020, Participated in Business Idea Competition.

2019

HULT PRIZE Business Startup Competition

University of Central Punjab

Certificate of Participation: HULT PRIZE Business Startup Competition 2019 at UCP.

2018

1st Position in Inter-Campus Photography Competition

Punjab College

Certificate of Merit: 1st Position in Photography Competition, PGC Arts Club 2018.

2018

Photography Competition in SEE Lahore 2018

Punjab College

Certificate of Participation: Photography Competition in SEE Lahore 2018 Students Education Expo at Lahore International Expo

2017

Photography Competition in SEE Lahore 2017

Punjab College

Certificate of Participation: Photography Competition in SEE Lahore 2017 Students Education Expo at Lahore International Expo.

2017

Titled “Hero of The Nation” in School

Kips School

Certificate of Merit: Titled “Hero of The Nation” for Overall Outstanding performance in School, year 2015-2017.

2016

Science Exhibition Competition

Kips School

Certificate of Participation: Science Exhibition Competition in SEE Lahore 2016 Students Education Expo at Lahore International Expo

2016

1st Position in NAAT Competition

Kips School

Certificate of Merit: 1st Position in NAAT Competition 2016 at Kips School.

Scholarships and Fellowship

2023 – 2025

MBA, 70% Merit-Based Scholarship, Bahria University

2019 – 2023

BBA, 50% Merit-Based Scholarship, University of Central Punjab

2023

ACCA, 50% Tuition Scholarship, SKANS School of Accountancy

2020 – 2022

CFMA, 100% Tuition Fee Waiver, SOAE Pakistan

2017 – 2019

Intermediate, 100% Merit Scholarship, Punjab College

Professional Experience

March 2022 – Present

Co-Founder and Director of Strategy & Insights

Ethisol (Pvt) Ltd
  • Founded and led a Digital Marketing Agency, Served over 75 clients nationwide. 
  • I’ve Secured long-term partnerships through client acquisition and relationship management.
  • Developed customized digital marketing strategies, enhancing project outcomes and client satisfaction.
  • Led projects in Website design, Social Media, SEO, E-Commerce, and Graphic design while managing a growing team
  • Delivered successful campaigns for major clients like Prime Tea and Care Cosmetics.
  • Executed impactful digital campaigns for top clients, including solar companies serving Nestlé.

Served Major Sectors & Clients:

  • Solar Sector – Elite Solutions, Adiqxcare, Energythre360, Edison engineering, Zeta Engineering
  • Cosmetics – Care Cosmetics, Everly
  • Food Processing Sector – Eco Global Foods, Smartly Fresh, 
  • Telecommunication – Neurox Telecomm System (Pvt) Limited 
  • Chemicals Industry – Chemtech Chemicals, Phantom, Dynamic Enterprises 
  • Industries – Ittehad Electrics, Static Services, Tikarat
September 2020 – April 2022

Sr. Marketing Executive

SprintOps (Digital Marketing Agency)
  • Led digital marketing campaigns that enhanced client engagement and online visibility, driving measurable brand awareness growth for key clients.
  • Managed and optimized social media, content strategies, and PPC campaigns, achieving a 25% increase in client ROI and improved conversions.
  • Collaborated with cross-functional teams to create data-driven marketing strategies, successfully expanding service offerings and the client base.
July 2020 – September 2020

Digital Marketing Intern

Zeta Engineering
  • Contributed to digital marketing strategies through content creation and social media management, leading to a 12% increase in online engagement. Optimized SEO and Google Ads, improving search engine rankings and driving website traffic.

Key Skills and Professional Development:

  • Well-versed with advanced level usage data analytical tools, Microsoft packages.
  • Ability to identify issues and propose innovative solutions by leveraging strong analytical skills, proficiency with analytical and research tools, and business acumen.
  • Ability to learn and adapt quickly while working in dynamic, complex, and diverse business environments, ensuring strict adherence to agreed deadlines.
  • Proven effective project management skills developed by leading large and complex engagements, solving complex business issues.
  • Strong commitment to the continuous development of technical, digital, and professional capabilities.
  • Completion of a 45-hour Presentation and Communication Skills Course “Career Lab” focusing on communication skills, presentation techniques, and group discussions.
  • A very good command over the English language.

Interpersonal Skills: Multitasking, Strong research, Time management, Leadership, effective communication, growth mindset, adaptability, Cross-Cultural, Relationship Management, Problem Solving.Technical Skills: NVivo, EndNote, SPSS, Google Analytics, Project Management, Digital Marketing, Google & Meta Ads, SEO, Content Creation, Brand Strategy, E-commerce Solutions, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Spreadsheets, Microsoft Excel, Microsoft Word.

Professional Affiliation

Guest Speaker

University of Central Punjab (UCP)

Regularly invited to deliver guest lectures and sessions, contributing insights to students and academic staff.

Member

Society of Accounting Education (SOAE)

Engaged in accounting education activities due to the completion of the Certified Financial and Management Advisor certification

Member

Business Owners Network

Actively participate in a network of entrepreneurs and business owners, engaging in professional meetings to discuss business trends and current affairs.

Member

Royal Palm Golf and Country Club

Network with professionals through golf and snooker activities, facilitating business and professional interactions.

Conferences & Workshops

June 2024

United Nations Environmental Programme

University of Central Punjab, Lahore, Pakistan
April 2024

The 4th International Conference on Business, Management and Social Sciences

NUST Business School (NBS), NUST, Islamabad, Pakistan
March 2024

Global Entrepreneurship Conference at LUMS Fosters Innovation and Collaboration

Lahore University of Management Sciences (LUMS), Lahore, Pakistan
December 2023

Guest Lecture, Miss Emilie Gillard “Rights of Future Generations”

University of Central Punjab, Lahore, Pakistan
September 2023

Publishing and Reporting Research Work

University of Central Punjab, Lahore, Pakistan
June 2022

MBA Panel Discussion: The Dynamics of Sales and Trade Marketing

Karachi School of Business & Leadership (KSBL), Karachi, Pakistan
June 2022

Advertisement and Promotion Strategy

Karachi School of Business & Leadership (KSBL), Karachi, Pakistan
December 2021

Guest Speaker Session: Entrepreneurial Identity Development through Digital Media

University of Central Punjab, Lahore, Pakistan
November 2021

7th International Conference on Contemporary Issues in Business Management

Faculty of Management Sciences, University of Central Punjab, Lahore, Pakistan
October 2021

Case Study Writing workshop

Faculty of Management Sciences, University of Central Punjab, Lahore, Pakistan
September 2020

6th International Conference on Contemporary Issues in Business Management

Business School, University of Central Punjab, Lahore, Pakistan

Community service

2022-2024

Students Education for Digital Marketing

Youth Startups by Ethisol

Educated Over 45 Students for Digital Marketing.

2024

Feeding Poor Campaign

Bahria University

Participated in a one-week campaign to provide meals for Homeless

2023

Clothes for Flood Victims

Volunteer in Service, University of Central Punjab

Collected and distributed over 60 pairs of clothes for flood

2021 – 2023

Taught Management and Leadership

The Entrepreneurship Society, University of Central Punjab

Trained 200+ students for leadership roles

2020

Covid-19 Awareness Campaign

University of Central Punjab

Worked on a Six-month campaign to raise awareness about Covid-19

2016

Cancer Victims Campaign

Shaukat Khanum Cancer Care Hospital, Lahore

Collected over 1 million PKR in donations

Community service

2022-2024

Students Education for Digital Marketing

Youth Startups by Ethisol

Educated Over 45 Students for Digital Marketing.

2024

Feeding Poor Campaign

Bahria University

Participated in a one-week campaign to provide meals for Homeless

2023

Clothes for Flood Victims

Volunteer in Service, University of Central Punjab

Collected and distributed over 60 pairs of clothes for flood

2016

Cancer Victims Campaign

Shaukat Khanum Cancer Care Hospital, Lahore

Collected over 1 million PKR in donations

Contact

Get in Touch

+92 (333) 132 0092

Lahore, Pakistan

hafizmbakr@gmail.com

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