Hafiz Muhammad Abu Bakr
A results-driven digital marketing professional with over 4 years of experience with a strong academic background, including an MBA leading and founding Ethisol (Pvt) Limited, a prominent digital marketing agency. Recognized for exceptional leadership and strategy development, I have successfully managed diverse projects and built long-term relationships with clients across various industries. Skilled in leveraging data-driven marketing strategies to enhance brand loyalty and client ROI, I am now seeking to advance my expertise and contribute to innovative research in a PhD program in Marketing.
About Me
Academic Excellence
My journey is marked by a strong academic foundation, having earned an MBA (Summa Cum Laude) and a BBA (Magna Cum Laude). With a commitment to ongoing learning, I am eager to pursue a PhD in Marketing to further explore innovative research and contribute to the field.
Community Engagement
Beyond business, I am passionate about giving back to the community. From educating students in digital marketing to leading charitable campaigns, my commitment to service is driven by a desire to make a meaningful impact on society, inspiring others to do the same.
Passion for Photography
Photography has been a significant part of my life, from winning first place in a college competition to exploring different cultures through my lens. This creative outlet helps me capture and appreciate the beauty in everyday moments, influencing my perspective and approach in both professional and personal life.
Entrepreneurial Journey
As the Co-Founder of Ethisol, I transformed a vision into a thriving digital marketing agency. This experience honed my leadership skills, taught me resilience, and instilled in me a deep understanding of business dynamics across various industries, including solar energy and cosmetics.
Personal Growth & Mentorship
My journey is also one of personal growth and continuous learning. I am dedicated to mentoring the next generation of leaders, sharing the lessons I’ve learned along the way, and fostering a culture of innovation, empathy, and excellence in everything I do.
Love for Traveling and Cultural Exploration
Traveling and immersing myself in different cultures have always been a passion. Whether exploring the vibrant markets of Lahore or experiencing new environments abroad, these experiences broaden my horizons, inspire my work, and enrich my understanding of global business and marketing trends.
What People Say
Abu bakr's academic achievements are truly impressive. His dedication and excellence in his MBA program, combined with his drive to pursue a PhD, showcase his commitment to advancing knowledge in marketing. His academic prowess is matched only by his enthusiasm for research and innovation

Dr. Muhammad Sajid
His efforts to educate aspiring digital marketers and lead various charitable campaigns reflect a genuine desire to make a positive impact and give back to society. Muhammad Abu Bakr’s commitment to community service is truly inspiring

Dr. Amna Rizwan
Turning a vision into a successful agency while managing diverse client needs demonstrates exceptional strategic and operational skills. Abu Bakr’s leadership in founding and growing Ethisol is a testament to his entrepreneurial spirit

Muhammad Zaid, Data Scientist
Working with Muhammad Abu Bakr has been transformative for my career. His mentorship provided me with practical skills and insights that are invaluable in the industry. His guidance not only helped me build confidence but also inspired me to pursue my goals with clarity and purpose

Aurangzaib Sultan
His ability to capture compelling images not only highlights his creative talent but also reflects his keen eye for detail and appreciation for the world around him. Abu Bakr’s passion for photography shines through in his work

Hassan Afzal
Photography Competition Judge
Experiences across various cultures have enriched his understanding of global marketing trends, making him a well-rounded and insightful professional. Hafiz's love for travel and cultural exploration brings a unique perspective to Society

Muneeb ul Rehman
Travel Blogger and Cultural Enthusiast